Keynote: Nick FoxMaking sales in 2024 - a reality check, and approach moving forwardThere is little doubt that making sales is getting harder. Most ascribe this to toughening macro conditions - a change in government; a recession; a cost of living crisis. Nick is going to take us through his view of the reason why - it's none of those. And plot a future approach to success in sales. This is based on countless hours spent with executive buyers digging into their world, and with sales teams getting under the hood on how they are behaving. Who is Nick Fox?Nick is the Founder and CEO of Jumping Fox Interactive - a salesmaking consulting company - working with B2B sales organisations and helping them get fit for a digital-first world.He has made his career within and then leading B2B sales and marketing teams. Just prior to starting Jumping Fox, Nick had worked at the New Zealand Post. First as GM of Customer Experience – looking after all customer-facing aspects of the business, including sales, marketing, and digital channels. And then as GM of Digital Platforms. As part of the digital role, Nick went to the d.school at Stanford University to learn and apply user-centered design techniques. He's been back several times since to speak – and is now also a d.school-trained design thinking coach.Jumping Fox brings together his background in sales, marketing, digital and design, and applies it to his new quest - creating competitive advantage through a "buyer-designed sales process".